Building Affiliate Partner Pipelines 3X Faster with Claude for a U.S. Digital Publisher

The client is a U.S. digital media publisher whose consumer guidance content helps readers compare and choose products across insurance, mortgage and banking, credit cards, Medicare, and home warranty. With several hundred employees and dedicated teams for each vertical, the business earns a significant share of its revenue through affiliate and lead-generation partnerships: when a reader clicks through to a partner and completes a quote, application, or purchase, the partner pays the publisher.

That model depends on data the publisher does not fully control. Site behavior lives in Google Analytics 4 (GA4). Conversions and payouts live in each partner’s own systems and arrive the following day as CSV files, API responses, Amazon S3 drops, SFTP uploads, or email attachments, each in its own format. The client’s in-house developers were already building pipelines, but the team did not have the capacity to integrate partners at the pace the business signed them

From Identity to Intent The Next Era of Advertising

Host Darshan Radia, VP of Media & AdTech at Zimetrics, speaks with Ken Weiner, CTO of GumGum, and Vaibhav Puranik,

Supercharging a Leading AdTech DSP’s SDLC with Claude AI-assisted Engineering

The client is a leading US-based demand-side platform (DSP) and AI solutions provider serving media companies, brands, and agencies. With engineering teams distributed across the United States and India, the platform powers tens of thousands of advertising campaigns every day.

Behind that scale sits one of the more demanding engineering environments in AdTech. A single delivery cycle can cross data integration and ETL pipelines, database optimization, campaign metadata synchronization, real-time impression tracking, PHP backend services, Python and Airflow orchestration, Scala and Spark distributed computing, automated testing, security compliance, and multi-cloud DevOps across AWS and Google Cloud. Engineers routinely move between these layers within one feature, which made delivery speed a function of how quickly people could switch context, not how quickly they could write code.

MuleSoft ERP Modernization Delivers 60% Performance Gain for Global DentalTech Enterprise

The client is a global DentalTech enterprise operating across North America, Europe, and APAC with a diversified portfolio of dental products and digital commerce platforms. Its digital ecosystem supports thousands of practitioners, distributors, and partners who rely on seamless ordering, pricing, and inventory availability.

The enterprise technology stack included SAP ECC and Oracle ERP integrated with Magento (Adobe Commerce), alongside platforms such as Akeneo PIM, Thomson Reuters for tax calculation, and QAD for shipping and logistics services. While the digital commerce layer had evolved significantly, the underlying integration architecture had not kept pace with business expansion.

Over time, acquisitions and new product capabilities increased the number of integrations across the ERP ecosystem. The result was a tightly coupled integration landscape that made innovation slower and operational reliability harder to maintain.

A digital playbook for ESG Transformation

Zimetrics enables organizations to operationalize ESG through digital intelligence.

Zimetrics Achieves Dual AWS Competency in Healthcare and Life Sciences

Pune, India & Austin, USA August 3, 2026 – Zimetrics, a digital solutions engineering firm focused on Connected Medical Devices, Clinical Platforms, and Digital Health, today announced it has achieved both the AWS Healthcare Competency and the AWS Life Sciences Competency — a dual designation earned by only a select

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Marketing analytics, customer data platforms, and campaign data infrastructure for brands and agencies.

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From AI strategy to production-ready launches, our extensive engineering experience, deep domain expertise turns bold visions into real, tangible impact, in weeks, not months.

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